PR and Marketing in a Down Economy

Mon Oct 27, 2008 2:18 PM EDT

Buy low, sell high. It's one of the oldest of old sayings, a tested and true strategy for success in any situation where growth is a primary goal.

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business, marketing, public-relations, down-economy

Online Pressrooms: Surprising Benefits

Fri Dec 1, 2006 9:23 AM EST

Your 3 p.m. deadline is looming, your boss is becoming intolerably demanding, and you're frantically searching the web for research to complete your report. Imagine the relief when you stumble upon the ultimate resource.

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business, marketing, pr, public-relations, press-rooms

PR: Some Get It, Others Don't

Fri Jan 6, 2006 10:00 AM EST

Over time, I've observed executives who believe an article in the paper, a speaking engagement at a tradeshow, or a creative press release will instantly draw them into the perpetual limelight.

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business, branding, public-relations-pr